Paid Vs Organic Social: The Differences Between the Two

Despite what you might have heard or read, there are certain similarities (though very little) and huge differences between paid and organic social media marketing. But first, what are these?

Paid social media marketing is the act of paying to promote content on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Organic social media marketing is the act of improving one’s audience reach through non-paid or natural growth. It includes things like participating in conversations on different platforms and sharing information with people you know.

The two types of marketing are not mutually exclusive; they complement each other to form a complete digital marketing strategy. The use of paid social media will certainly increase in the future. However, organic social content will still be king in the future because of its ability to generate sales.

Paid social media is not new. It has been around for a while now, but its usage has not been seen as an efficient marketing channel to be utilised by professionals. This trend is changing, however – paid social media is on the increase, rightfully so.

If we were to compare paid and organic, then content should be prioritised, or as they say, King! Putting money into content that lives on social platforms should not be taken as just that, there’s more to it. This has the potential of a higher reach and engagement, but ensuring that your organic content is SEO (Search Engine Optimisation) friendly is a long-term positive.

In simple terms paid social media is when you spend to have your content served to a maximum number of social users, while organic is a free way to produce and publish content.

Integrating Paid & Organic into Your Social Media Strategy
In this section we will talk about how integrated Paid vs Organic Social into your social media strategy can be beneficial for your company’s marketing strategy.
In the world of marketing, there is a lot of talk about social media, content marketing and digital marketing. Companies need to know how to use these tools to generate leads and increase their visibility.

Organic social media channels are free and can be used by any company to promote their products and services. But there are also paid channels such as Facebook Ads which will help you target your audience more effectively.

The best way for your business to use social media is by using both organic and paid channels together to get the most out of your social media marketing strategy.

Companies who have integrated both types of social media have found that they can get a higher ROI (Return on Investment) because their organic posts are being seen by more people than if they were just using organic posts alone. This means the company gets more exposure for their products and services which can lead to more sales and revenue.

Paid and organic social media marketing are slightly different, yet the same. They work best together and should always be seen as partners that can take your company’s content to the next level.

Leave a Comment

Your email address will not be published.

Shopping Basket